Understanding citizen health protocol behavioral intention: The mediation role of perceived risk
نویسندگان
چکیده
Amid the outbreak of Covid-19 virus, there are still many people who do not comply with health protocols, so this condition has prompted Indonesian government through Ministry Health to create a #changeusirwabah campaign risk communication approach. This study aims determine what and extent factors in can change people's behavior live healthy life based on Belief Model TRA (Theory Reasoned Action) theory. uses quantitative research approach regression analysis techniques carried out by taking 170 samples DKI Jakarta aware Change Banish Outbreak campaign. The role mediation is an exciting finding. perceived variable used as vital encouraging influence messages behavioral intention. results be guidelines for institution public campaigns using
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ژورنال
عنوان ژورنال: Bussecon review of social sciences
سال: 2022
ISSN: ['2687-2285']
DOI: https://doi.org/10.36096/brss.v3i4.266